~ 2.75 G EDGE (Enhanced Data for GSM evolution) a 3rd
Generation standard technology delivers consistent data speeds of up to
473.6 Kbps, which is approx 8 times the speed of conventional 2G Network.
The telco has invested around Rs 130 Cr for up
gradation of its network to 2.75G EDGE~
~ Approx 80% of the Mobile internet users use 2G handsets, which gives
the telco a larger audience & give them 3G like experience without
upgrading their handset, that too at 2G rates~
~The telco is already seeing a huge surge in its data usage, with daily
consumption growing by over 51% propelled by increase in unique data users from
37% to 40% and average usage per day per customers going up from 16MB to 22MB~
~The telco which
has created this interesting space between 2G and 3G plans to make huge marcom
spends on the same to own the space ~
New Delhi, India, December 2, 2014: Videocon Telecom, the versatile, friendly and
dynamic telecom brand of the $4 billion worth Videocon Group, today announced
their network upgrade to 2.75G EDGE (Enhanced Data for GSM Evolution), which is
a 3G standard Technology. This 2.75 G EDGE Network is capable of delivering
consistent speeds up to 473.6 Kbps which is
almost 6 times the maximum speeds delivered by conventional 2G Network.
The company’s strategy to upgrade to
2.75G EDGE Network is based on the fact that very large audiences of approx 80%
of Mobile internet users still have 2G handsets and can be catered to by an
enhanced 2.75G EDGE Network. Further, the 3G telcos offer 3G Network only in
select pockets, which deteriorate the customer experience while moving from 3G
pocket to 2G network. here with a seamless 2.75G
EDGE network, the telco will be able to offer a seamless network and experience
to the Customers. And finally, the telco will have the USP of offering a 3G
like experience to its customers at 2G rates, that too on their existing 2G
handsets, without upgrading their handsets. The upgrade of our Network also
fulfills the customer’s need of faster download speeds.
The telco has rolled out a full-fledged
marketing campaign around it and had developed a very striking and prominent
logo unit for 2.75G EDGE network and has branded it ‘pauney teen G”
network to get customer attention. The telco plans to spend approx Rs 50 cr on
marketing communication on this campaign in next few months.
The network has already started to deliver
promising results and within a week of commissioning of this enhanced 2.75G
EDGE network, the telco has experienced a 51% growth in its daily data
consumption, which is propelled by an increase in unique data users which has
grown from 37% of its Revenue earning base to 40% and an increase in average
usage per data user going up from 16 MB to 22 MB per day.
The telco is confident that the upgrade will go
long way in extending an enhanced data experience to its customers which will
ensure Customer stickiness and Revenue growth.
Arvind Bali, Director & CEO, VideoconTelecom said: “Growing
Mobile internet comes with a huge opportunity and challenges for a 2G player
like us. With the growing smart phone penetration, customers are seeking faster
data speeds, that too at very reasonable rates. With still approx 80% of mobile
data users on 2G handsets, there is a very large audience that can be
catered with a technology which is best of both worlds, i.e. enhanced speeds at
2G rates.
Our strategy is to cater to this 80%
customers who are on 2G handsets and aspire for 3G like experience that too at
affordable prices, and this is where we strategized to upgrade our network to
2.75G EDGE, and why just limit our reach to 2G handset customers, when all 3G
handsets are 2G compatible by default.
We are already seeing a huge surge in our
data consumption by over 51% already, data user penetration has grown by 3% to
touch 40% and average data consumption per customer per day has gone up by 37%
within a week of network upgrade. This is a testimony of our Customer experience
with the upgrade, and the fact that our strategy has been apt.”
Not being a 3G player is no longer a
constraint for us, we have created this interesting space or call it category
of 2.75G EDGE between the 2G and 3G networks, and we will own this space, Mr. Bali added.
About Videocon Telecom
Videocon Telecom, the next-generation GSM mobile
service network was launched by Rs. 25,000 crore Videocon Group. The
company has partnered with global technology leaders to create a robust
infrastructure featuring future ready mobile technologies. Powered by the most
advanced GSM-EDGE network, Videocon Telecom aims to redefine the Indian mobile
telecommunications industry by leveraging a combination of the parent company’s
strong brand recall and retail reach with a spirit of innovation and customer
centricity. Videocon endeavors to transform the life of every Indian consumer
by changing the very paradigm of the way he communicates.
Videocon Telecom today symbolizes the market
innovations and customer offerings rooted in the demands and needs of the
Indian consumer. Videocon Telecom has notched up a subscriber base of over 9
million subscribers within a year of operations, a testament to the brand’s
customer focused strategy. The company has invested significantly in research
and development as well as in customer service to offer consumers innovative
products and a superlative experience.
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